How to increase app adoption rates

Tap into the power of rich messaging and digital communication to drive app downloads and maximise engagement.

What you'll learn:

Overcome the challenges of low app adoption and usage:

91% of people strongly dislike downloading an app to complete a business function. But rich messaging changes the game by showcasing your app in a different light, using microsites that are easy to build and quick to deploy.

Provide a firsthand experience of your app:

Don’t just say how great your app is – show it. Give consumers a commitment-free “preview” of your app using rich messaging, which emulates your app’s key features to create an app-like experience to entice first-timers.

Design a frictionless pre-registration experience:

Increase the chances of completing a download by automatically pre-filling the information you already know about your consumers.